![]() He also said that the device “marks the beginning of a journey,” and then, again, that “this is just the beginning.” The beginning of a journey where, and why?Īpple didn’t even march out the $3,500 goggles until the second half of the presentation. “We believe Apple Vision Pro is a revolutionary platform,” he declared, in an explicit appeal that may signal worry that it won’t be. Silent doubt infected Cook’s presentation, however. The pitch-that it’s a “wearable, spatial computer” with a “majestic viewing experience” in which “your surroundings become an infinite canvas”-is just as polished and seductive: Perhaps this headset represents the future. The curved exterior looks 1980s-Bond-villain cool, and can light up to show the wearer’s eyes inside when someone is nearby. Familiar yet entirely new, natural but augmented: If goggles really are the future of computing, they will have to overcome a bevy of conflicting sentiments.Īs you might expect, Apple’s product is slick. ![]() But the product’s name, which could just as easily describe a brand of contact-lens solution, hints at a challenge. ![]() The Vision Pro headset, which resembles a glass scuba mask with a fabric head strap, seamlessly blends the real and digital worlds, Cook said. ![]() “Vision Pro feels familiar, yet it’s entirely new.” That’s how Apple’s CEO, Tim Cook, introduced the company’s new computer goggles at the Apple Worldwide Developers Conference on Monday. ![]()
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